Personal Professional
Iju Hsu 許逸如
Product Manager · UX Researcher · Linguist
Product Manager at ShopBack, leading a small UX Research team. PhD in Cognitive Linguistics from National Taiwan University. Background spans academic research, digital media, Mandarin education, and tech products.
Selected Works
LinguaPass
A language-learning side project — a 0-to-1 product design and build experiment.
ijuhsu.com Rebuild
WordPress → Astro migration: 260+ bilingual posts, a game-style homepage, custom comments and publishing pipeline.
UX Research Consulting
UX research consulting for APAC-focused startups: interviews, usability testing, AI-powered research setups.
Linguistics Podcast
A popular-science linguistics podcast — planning, hosting, and production.
Experience
ShopBack
- Product Manager2025/05 – Present
- UX Researcher2022/02 – 2025/05
- UX Researcher Intern2021/09 – 2022/01
Tatung University
- Part-time Lecturer, Language Center2021/08 – 2022/01
National Center for Natural Science
- Contributing Editor2021/05 –
Adults' Comics Club
- Podcast Executive Producer2021/03 –
Humanities Islands
- Linguistics Reporter2020/09 –
Mirror Media
- TV Arts Reporter — Mirror TV2020/08 – 2021/02
- Project Manager — Podcast "Play It Fun"2018/09 – 2020/08
- Host — "Language Is Fun" science podcast2018/09 – 2020/08
- Social Media Editor2018/09 – 2020/08
Teaching & Training
Wenzao Ursuline University
- Online TCSL Certification — Synchronous Teaching with Slides2020/04 –
- TCSL Training — Introduction to Chinese Linguistics2020/04 –
- Applying Digital Resources in Online Culture Classrooms2022/08
Chung Yuan University
- TCSL Training — Synchronous & Asynchronous Online Teaching2022/04
- TCSL Training — Blended Classroom Management & Interaction Design2022/05
- Cultural Archives in Digital Mandarin Teaching (North America)2022/10
OCAC
- Online Teacher Training — Asia-Pacific Digital Mandarin Program2021/07
Other Institutions
- Hsing Wu University — Introduction to Chinese Linguistics2019/07
- Shih Chien University — Pragmatics in Mandarin Teaching2018/07
- NTNU Mandarin Training Center (MTC-Online) — Distance Instructor2012/08 – 2013
Talks
- 2023/03Digital Editing Workshop @ Chung Yuan University
- 2022/11Chinese Grammar Lecture: TaiCORP Corpus & Linguistic Research @ Wenzao
- 2022/03Digital Editing Workshop @ Chung Yuan University
- 2021/12Making Interactive Online Teaching Materials with PowerPoint @ Tatung University
- 2021/12Interactive Presentation Games @ German Overseas Chinese School
- 2021/11Game-Based TCSL Teaching & Material Design @ NCKU Online Teacher Training
- 2021/11Presentation Design Fundamentals @ National Jianguo High School
- 2021/10TaiCORP Corpus Operations & Grammar Research @ NCKU
- 2021/10Teaching Presentation Design & Animation @ Taipei Xinlong Elementary School
- 2021/08Creative Use of Cultural Archives in Digital Mandarin Teaching @ OCAC
- 2021/07Game-Based TCSL Teaching @ OCAC Digital Mandarin Program
- 2021/06Interactive Teaching: Fun Materials with PowerPoint @ ViewSonic Innovation Classroom
- 2021/05Language, Society and Culture Through TCSL @ NCCU
- 2021/05Vocabulary, Society and Culture @ NCKU
- 2020/11Life Before and After Entering the Workforce @ NTUT
- 2020/05Why Is Language Fun? @ National Taiwan University
- 2020/03Language, Culture, Taiwan, and You @ NTUT
- 2019/09Language Is Fun @ National Kinmen University